Chipotle’s new brand chief gave fast-food burgers buzz. Now he’s coming for fast-casual burritos
Fernando Machado is best known for his stunt-driven Burger King work. Will his irreverence find success at Chipotle? Chipotle Mexican Grill needed to do something. In February, the fast-casual restaurant brand reported that traffic to its restaurants fell for the fourth straight quarter to end 2025...