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Design

How Taco Bell is becoming the Apple of fast food

With its third annual Live Mas LIVE, Taco Bell is turning its ‘product launch’ event into full-on variety show hosted by Vince Staples. Its an over-the-top brand moment that more companies should embrace. When Taco Bell CEO Sean Tresvant first joined the company as chief brand officer back in 2021,...

5525 views
Design

Elon Musk’s ‘self-driving’ delusions get a reality check

The electric carmaker says its ‘Full Self-Driving’ claims aren’t misleading. The law takes a different view. Two months ago, a state administrative judge in California determined that Tesla broke the law by misleading consumers. The argument: Tesla led them to believe that its cars had real self-dr...

5622 views
Design

This Berkeley building can snap back into place after a major earthquake

The visible seismic system at UC Berkeley’s Grimes Engineering Center safeguards the building and turns it into a teaching tool for earthquake-safe design. Zig-zagging around the glass-and-steel perimeter of the UC Berkeley Grimes Engineering Center, 36 thin metal rods could be what it takes to pre...

6078 views
Design

Lonely Planet turns its iconic guidebooks into a next-gen travel app

The 53-year-old maker of the best-selling travel guide wants to enhance your travel experience with an app. In my early twenties, I spent my summers backpacking through Pondicherry in South India, Yogyakarta in Indonesia, and Phnom Penh in Cambodia. I often traveled by myself, with my Lonely Planet...

5628 views
Design

This grocery chain is offering free GLP-1 starter kits 

For in-store pharmacy chains, the rise of weight-loss drugs represents a business opportunity to reshape shopping habits. With GLP-1 use on the rise in the U.S., one grocery store chain made a starter kit for first-time customers that could help capture a higher percentage of their food budget at a...

5964 views
Design

Oscars race heats up as ‘Sinners’ takes top prize at SAG Actor Awards

The guild’s awards are one of the most closely watched precursors to the Academy Awards. After a near awards-season sweep by “One Battle After Another,” “Sinners” won best ensemble at the Screen Actors Guild’s 32nd Actor Awards on Sunday, shaking up the Oscar race an...

5876 views
Design

Mattel has a new custom font, and it’s full of playful hidden details

For the first time in 80 years, the toymaker has a new brand font. Can you find all the easter eggs? Mattel just got its first custom global typeface in over 80 years, and it’s brimming with brand easter eggs.[Photo: Mattel]Mattel operates dozens of brands under its corporate umbrella, each with t...

6014 views
Design

How Starbucks designed its new iconic cup and big comfy chair

The coffee chain wants to revive hospitality with premium mugs and a plush chair that hearkens back to its ’90s heyday. Since taking over the coffee chain in 2024, Starbucks CEO Brian Niccol has been on a mission to go “back to Starbucks” and rekindle the feeling of warmth inside the coffee ...

5401 views

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