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Fast Company Impact Council

When brands become actors

How AI is rewriting the rules of brand architecture. For decades, brands functioned primarily as symbols. A logo, a name, a set of visual and verbal signals designed to convey trust, recognition, and meaning.

4938 views
News

Allbirds is dumping its environmental mission as it pivots to AI

The former shoe brand is asking shareholders to approve the change, arguing that it will now be less focused on the public benefit of conservation. When Liza Moiseeva first heard that Allbirds was pivoting to AI, she thought it was satire.

4079 views
News

Truth Social owner Trump Media ousts ex-congressman CEO after massive stock plunge

Kevin McGurn will replace former California congressmen Devin Nunes as chief executive officer. The Trump business behind Truth Social is replacing a former congressman and big supporter of the U.S. president as the leader of the social media platform after a stock collapse that wiped out billions ...

3753 views

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