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Design

This is the surprising science behind the potato breed in your bag of chips

Michigan professor David Douches explains why the perfect chipping potato is so hard to find. There’s a surprising amount of science in a bag of potato chips.Researchers have spent decades developing potatoes for chip makers that can grow in all kinds of climates, avoid diseases and pests, si...

5164 views
Fast Company Impact Council

When brands become actors

How AI is rewriting the rules of brand architecture. For decades, brands functioned primarily as symbols. A logo, a name, a set of visual and verbal signals designed to convey trust, recognition, and meaning.

5230 views
News

Allbirds is dumping its environmental mission as it pivots to AI

The former shoe brand is asking shareholders to approve the change, arguing that it will now be less focused on the public benefit of conservation. When Liza Moiseeva first heard that Allbirds was pivoting to AI, she thought it was satire.

4163 views
News

Truth Social owner Trump Media ousts ex-congressman CEO after massive stock plunge

Kevin McGurn will replace former California congressmen Devin Nunes as chief executive officer. The Trump business behind Truth Social is replacing a former congressman and big supporter of the U.S. president as the leader of the social media platform after a stock collapse that wiped out billions ...

3773 views

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