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This is the surprising science behind the potato breed in your bag of chips
Michigan professor David Douches explains why the perfect chipping potato is so hard to find. There’s a surprising amount of science in a bag of potato chips.Researchers have spent decades developing potatoes for chip makers that can grow in all kinds of climates, avoid diseases and pests, si...
Zillow just downgraded its home price forecast across over 400 housing markets—see the map
Zillow slightly downgrades its national home price outlook—predicting that over the next 12 months, U.S. home prices are likely to shift +0.0%. Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter.
When brands become actors
How AI is rewriting the rules of brand architecture. For decades, brands functioned primarily as symbols. A logo, a name, a set of visual and verbal signals designed to convey trust, recognition, and meaning.
Allbirds is dumping its environmental mission as it pivots to AI
The former shoe brand is asking shareholders to approve the change, arguing that it will now be less focused on the public benefit of conservation. When Liza Moiseeva first heard that Allbirds was pivoting to AI, she thought it was satire.
Truth Social owner Trump Media ousts ex-congressman CEO after massive stock plunge
Kevin McGurn will replace former California congressmen Devin Nunes as chief executive officer. The Trump business behind Truth Social is replacing a former congressman and big supporter of the U.S. president as the leader of the social media platform after a stock collapse that wiped out billions ...
Why Growth Without Cash Flow Is a Fast Track to Failure
When business slows down, the real issue to solve is whether there is consistent cash flow without you.
Trump announces the U.S. is extending its ceasefire with Iran, as new round of peace talks stalls
The extension, which came at Pakistan’s request, is indefinite. President Donald Trump said Tuesday the United States was indefinitely extending its ceasefire with Iran — a day before it was to expire — as a new round of peace talks was on hold. The announcement appeared to ease fears that the figh...
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