What to do—and what not to do. If you watched the Super Bowl in 2026, you likely saw Serena Williams share her weight-loss journey on GLP-1 medications in a commercial.
The creative agency behind ‘brat’ did the typography for Madonna’s forthcoming ‘Confessions on a Dance Floor 2.’ Madonna announced her new album Confessions on a Dance Floor II with sans-serif typography from the same creative agency behind Charli XCX’s brat.
The move reflects U.S. consumers’ surging interest in wellness. Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes.PepsiCo, Gatorade’s parent company, said Thursday that the brand wants to broaden its reach ...
The design juggernaut is the third most used AI platform in the world. Now it’s owning that title. Canva built its 265-million-person audience by being the easy-to-use, template-friendly design tool for everyone. And when generative AI arrived, it quickly integrated the technology.
‘The merch store is just the most obvious physical representation of how Trump has essentially put his office up for sale.’ To buy one of each item in President Donald Trump’s company’s online storefront today would cost you nearly six figures. The good news is you’ll qualify for ...
Experts say it will take decades to make Elon Musk’s cosmic vision real. Elon Musk wants to execute the largest initial public offering in history, chasing a staggering $1.75 trillion to $2 trillion valuation for SpaceX. To justify this unprecedented price tag, he is aggressively hyping a cosmic v...
In this episode of “It’s all in the typeface,” Fast Company’s creative director Mike Schnaidt chose Kyoto for its handmade, human feel, blending Japanese calligraphy with classic Latin forms. Inspired by a process of exploration, its design reflects the human touch behind every page of this issue. ...
The retailer’s VP of marketing reveals how her team leaned into nostalgia—and tapped ultimate fan Joe Jonas—for its collection marking 30 years of Pokémon. When Pokémon launched in 1996, the brand offered just a pair of video games, a single region within its world for players to explore, and 151 c...
The new agentic AI removes the complexity of the Adobe Cloud apps interface so amateurs can use their power and professionals can do a lot more, faster. Adobe is rolling out the public beta for its Firefly AI Assistant later this month, turning complex creative workflows into a simple chat interfac...
The new ‘LimeBike’ feels lighter, is easier to steer, and is more comfortable for a wider range of riders. For those of us not born tall and strong, using a shared electric bike can sometimes be cumbersome—they’re often big, heavy, and hard to maneuver. Bike-share giant Lime has taken note, releasi...
A spy-inspired system of secret messages plays into the show’s central theme of an identity in flux. The title cards for British actor Riz Ahmed’s new dramedy, Bait, are a colorful explosion of letters and numbers. If you look a little closer, each one reads like a code hidden in plain sight for yo...
A carmaker found just the right frequency for a bike bell to make it past a headphone’s noise-canceling algorithm. Pedestrians wearing headphones who are unaware of their surroundings pose an accident risk for cyclists—especially if those pedestrians are blasting their favorite tunes in noise-cance...
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