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Design

I met my AI twin—and now I’m in an existential crisis

Sentience is a new AI company billed as ‘the digital version of you, but with perfect memory.’ I put that to the test. Before I ever met Sam Kececi, I had already interviewed him on his career, his use of AI, and his thoughts on data privacy. In this case, “him” might be a loose word, depending on ...

4414 views
Design

Kizik’s next big step is a slip-on running shoe

The brand is expanding to its first-ever sports-based shoe. When it was founded in 2017, the shoe brand Kizik was on a mission to bring hands-free shoe technology into the mainstream. It’s now taking two big steps to further that goal.Kizik’s parent company HandsFree Labs is announcing a lic...

4176 views
Design

John Florence’s new surf series is a peek into his brand ambitions

A new six-part video series with Yeti shows the three-time world champ’s life away from contests, and the potential for his namesake outdoors brand. The most impressive move by three-time world surfing champ John Florence in his new video series isn’t riding a wave; it’s flying across open o...

4617 views
Design

Trump plans to redesign D.C.’s public golf course on top of East Wing rubble

The reported name, ‘Washington National,’ naturally follows the naming convention of clubs privately owned by Trump. The remains of the East Wing of the White House could one day be buried under a golf course designed by the president who ordered its demolition in the first place.

4214 views
Design

United upgraded the economy flight experience with this brilliant new seat design

As airlines are tripling down on serving premium customers, United has figured out how to cater to the back of the plane. Few sectors of the economy show the growing divide between the haves and have-nots more than the airline industry—which is increasingly catering to high-income fliers in an effo...

4522 views
Design

The most innovative retail companies of 2026

Why Shopify, Walmart, Fanatics, and J.Crew are among Fast Company’s Most Innovative Companies in retail for 2026. The most innovative retailers in 2025 used technology not to chase trends, but to solve real problems.

4265 views
Design

The most innovative companies in public relations and brand strategy for 2026

Fast Company’s 2025 list of the 10 most innovative companies in public relations and brand strategy includes Giant Spoon, Weber Shandwick, Jellyfish, Cole McVoy and more. The world of public relations has always been about making a splash. And in an age of more and more media clutter, breakthrough ...

4111 views
Design

The most innovative advertising and marketing companies of 2026

Why Adidas, Billie, FCB, and State Farm are among the most innovative ad and marketing companies of 2026. In some ways, the attention game for brands is only getting tougher. The increased pace of the cultural cycle and the tidal wave of slop hitting our feeds have added a layer of suspicion to an...

4131 views
Design

The most innovative architecture companies of 2026

Why HKS, NBBJ, and Autodesk are among Fast Company’s Most Innovative Companies in architecture for 2026. Beyond the not insignificant work of designing buildings, it can often seem that architects are also tasked with solving some of the biggest problems in the world. From reducing the environmenta...

4153 views
Design

The most innovative companies in beauty for 2026

Why Rhode, Hourglass, Sephora, and Dazzle Dry are among Fast Company’s Most Innovative Companies in beauty this year. As technology accelerates so many aspects of life, consumers are expecting the same from their beauty products. Speed, ease, and efficacy are paramount in their minds.

4894 views

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